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Vaccines Brand Manager

Brentford

Job Type

Job Function

Marketing

Location

Brentford

On-Site or Remote

Job Type

Salary

Competitive salary and benefits

About the Role

*Job description* At GSK we unite science, technology, and talent to get ahead of disease together. We are looking for a dynamic Brand Manager for an exciting opportunity within GSK’s critical and growing UK vaccines franchise, where you will be responsible for the development and optimisation of omnichannel HCP focussed campaigns with the objective of increasing primary care uptake of a national immunisation programme. We are looking for someone with a passion for building exceptional customer experience through omnichannel, content led campaigns to excel in high impact, high visibility and highly ambitious brand team. As a modern employer, we empower you to be yourself, share ideas and work collaboratively. *Your responsibilities:* - Plan, execute and optimise marketing campaigns, including email, social media, display advertising campaigns with a specific focus on the maximising the customer omnichannel experience. - Develop high value and highly effective above brand content working closely with internal and external experts and agency partners. - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimise spend and performance based on the insight - Input into content strategy and planning - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to optimise user experience - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate *Basic qualifications and experience:* - Strong understanding of the ABPI code of practice - Primary Care Sales and Marketing (Vaccines ideal but not essential) - High quality multi-format content creation and production - Exposure to working in or engaging with a large salesforce - Strong knowledge of building exceptional customer experiences through omnichannel campaign development, execution, measurement and optimisation - Strong communication & stakeholder management skills *Preferred qualifications:* - Agile project management skills and experience - Working experience of Veeva Vault PromoMats (Content Lab) *Li-GSK *Why Us?* GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive . As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. *Important notice to Employment businesses/ Agencies* GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site. We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.

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