Black Pharma’s (BP) Marketing Department promotes the vision, mission and aims of the organisation. We are the face of BP, coordinating and producing all materials representing the organisation. It is our job to showcase the brand of BP to our community, customers, and prospects.  

The Marketing Lead will oversee the coordination of event campaign logistics, digital support, promotional materials, and special projects, serving as the primary point of escalation for the Social Media Assistants and Marketing Assistant. They will create and manage a detailed social media strategy to enhance visibility and drive traffic across all of BP's social platforms. Additionally, the Marketing Lead will ensure the smooth flow of information and communication, distributing it in alignment with the overarching marketing plan and strategy.  

Areas of responsibility
Collaboration and Ideation:  
• Collaborate with team members to brainstorm and create innovative marketing content.  
• Develop marketing strategies for social media platforms, member and partner engagement.   

Content creation and Community Engagement:  
• Create and manage content for newsletters, social media, and other communication channels.  
• Oversee all of BP’s social media channels ensuring a timely response to all enquiries and develop new content in conjunction with the wider Marketing Team.

• Execute social media campaigns to build followers, enhance visibility, and drive engagement.  

Communication and Branding:  
• Oversee communication strategies and ensure consistent branding across all channels.  
• Build an archive of photography and video content to build the BP brand keeping it relevant and up to date. 

Content Review and Consistency:  
• Review documents and presentation decks to ensure consistency with branding guidelines.

• Liaise across departments to address marketing needs and ensure cohesive messaging across the organisation.  
• Optimise content for search engines and provide ongoing analysis and performance reporting  

Partner Liaison:  
• Coordinate with partners to obtain approvals on marketing materials.  
• Develop merchandise, branded digital banners, event materials in collaboration with other team members.