Takeda
Director, Consumer Strategy & Marketing
Job Function:
Job Type:
Location:
Cambridge, Massachusetts
Based:
Closing date:
ABOUT THE ROLE
The Director, Consumer Strategy & Marketing will be a champion of Takeda’s culture and values while leading the consumer marketing planning process for a new product launch and is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand positioning, messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director also champions patient-centric initiatives, such as patient ambassador programs and patient advisory boards, to ensure the authentic patient voice shapes all marketing efforts.
The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. The Director will collaborate closely with cross-functional teams and leadership to develop and execute strategies that ensure maximum success and will report to the Sr. Director, Consumer Marketing.
How you will contribute
Lead consumer marketing planning process and implementation for a new product launch within the dermatology franchise.
Own the understanding of the patient journey and develop patient-specific positioning statement for the brand and the patient-centric message architecture and language to convey brand place in the treatment class.
Oversee the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional field materials development.
Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix for patients, balancing investment and monitoring return on investment (ROI) of individual tactics.
Ensure alignment with overall brand strategy and healthcare professional (HCP) brand initiatives, and partner with the HCP brand lead to inform inclusion of patient perspective.
Drive the establishment and management of patient ambassador programs, patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.
Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels
Align direct report responsibilities to brand strategy development needs and organizational structure.
Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development
Manage large OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and manage Agency of Record relationship.
REQUIREMENTS
Minimum Requirements/Qualifications
Required:
Bachelor’s degree
10+ years of marketing experience, including significant pharma consumer/DTC marketing experience with 3+ years of people management experience
Deep understanding of patient journeys, communication channels, and tactic design.
Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.
Experience in leveraging data and analytics to distill insights and drive data-based decision making.
Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience.
Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.
Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.
People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development.
Budgeting – Ability to create and maintain an accurate budget for department expenses.
Desired:
MBA
Pharma and/or consumer packaged goods industry experience
Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
New product launch experience
Deep understanding of how to create an impactful omni-channel ecosystem
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
ABOUT THE COMPANY
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